Over half of the American populace is eligible for health insurance coverage with the passing of the ACA (Affordable Care Act). If you have a medical business, you should look to bring these potential customers and patients into your base. However, according to neuro-specialist and entrepreneur Dennis Begos, the trick is to find the right ideas and solutions to increase the customer base without putting in too much effort.
Customer reviews can change your fortune – Dennis Begos
The internet is the king when it comes to content, reputation, and promotion. Every kind of information can be gained or fact-checked with the help of the internet. So it is highly crucial to garnering positive reviews. If you already have some, it is time to look for more. A simple way to engage is to ask patients to put in their reviews after receiving your service and care. Keep in mind that negative reviews based on facts are warning signs that you need to take care of as early as possible. Always keep tabs on your online review and ratings to stay on top of the matter.
Leverage social media to your benefit
Healthcare professionals are on LinkedIn, and there is a good enough reason for it. Doctors and other medical professionals usually stay off social media platforms like Twitter, Facebook, and Instagram. However, keep in mind that you can use the platforms strictly for promoting your business venture. Social media platforms are brilliant options if you are looking to gain more patients. Always encourage your customers and clients to give you a “follow” on all your social media business pages. Additionally, how about creating a YouTube channel to provide wellness and healthcare tips?
Leverage technology as much as possible
Technology bridges all sorts of gaps. It is your chance to use all kinds of technological resources at your disposal to provide a better service. Coordinate all your administrative services, booking appointments, and other portal services through your website or app. Phone calls are a thing of the past, so make sure you are designing the contingencies right.
Patient portals will also allow patients to check their lab results, test status, and other details, all from the comfort of their homes. In case patients ask questions, make sure to provide prompt replies. Ensuring all such small details will make patients happy with the service, which will lead to referrals. Thus, technology will allow you to gain for customers while keeping a hold of the existing ones.
Creating patient engagement
There are several ways to create patient engagement. Fundraising events, community service projects, and other public services allow you to build a positive image for your concern. If you are taking part in some charity work or auction, then make sure to utilize the platform to let people know about your business. You can even organize a second event as you are building connections to benefit the local community.
It will pay you handsomely to be aware of what people need. So, take in all the information, try to be a step ahead to predict the future.